Promoting FeedJournal

Small software businesses, or µ-ISVs, are cropping up everywhere nowadays. A big challenge for them is to get a foothold in the industry and claim a piece of the market. Then they need to keep that attention.

In Bob Walsh's excellent " Micro-ISV: From Vision to Reality", I learned that a blog can be an excellent vehicle for spreading the word about your product. It can also help to make sure you are keeping your customer's attention focused, by having them subscribe to your blog's RSS feed. The Blogosphere is a fast-moving media where the attention span sometimes lasts shorter than it takes to read a headline. The cross-pollination in the blogosphere is an interesting phenomenon which I hope to be able to leverage some more in the future.

For now, I decided to add a new section to FeedJournal's web site. The new section is called "In Blogs", with the obvious allusion to "In the Press", and will contain interesting mentions about my application from the blogosphere. I know, FeedJournal is not even out for beta testing yet, but it is never too early to start marketing, right? And besides, I can't resist the kick I get out of seeing my name mentioned in other people's blogs!

As a side note, after months of owning the domain feedjournal.com, I finally figured out how to configure the DNS so that I can use my hosting service with the domain. Until now I was using GoDaddy's forwarding functionality together with a masking technique. Now the hosting is set up like it should.